2013 Investments

 

Azoic Ventures made two start-up investments in 2013 including TiqIQ, the largest aggregator of sporting event and concert tickets online, reaching millions of consumers a month and Get Smart Content, a SaaS technology company driving personalized content for B2B and B2C marketers. Azoic also advised ,and co-invested, with AEA Investors on their investment in Brand Networks in May and the follow-on acquisition of Optimal in October.

TiqIQ was founded in 2009 with the singular mission to make buying event tickets more transparent, efficient, and simpler. We deliver on that mission each day by providing ticket buyers with real-time information on the latest price trends, and access to the best deals from all sellers--for any event.

In the last five years, we have grown to become the largest aggregator of event tickets online, reaching millions of consumers a month through TiqIQ.com, as well as our network of nearly 1,200 publishers of the best sports and music blogs on the Internet. 
www.tiqiq.com

Get Smart Content uses behavioral data to personalize web experiences and increase the effectiveness of B2B and B2C marketing investments. Get Smart Content's SaaS-based technology analyzes the interactions of website visitors and  provides segment relevant product messaging to improve site engagement. Get Smart Content delivers the right content to the right visitor at the right time to significantly increase the likelihood of customer purchases. www.getsmartcontent.com

Brand Networks is the leading provider of data-driven marketing solutions, helping marketers maximize their return on social media investment. Brand Networks integrates organic content publishing with paid media optimization across Facebook, LinkedIn and Twitter. They are one of the only companies in the world recognized as a Facebook Strategic Preferred Marketing Developer (sPMD), LinkedIn Certified Developer (CDP), and one of the first Twitter Ads API developers.Brand Networks has been consistently recognized as one of the most innovative companies in our space. www.bn.co
In October 2013, Brand Networks acquired Optimal. Since 2008, Optimal's audience-based ad technologies have managed and optimized over 100 billion impressions for advertisers and agencies. Our proprietary audience analytics suite and real-time social media-buying platform are robust and easy-to-use, and help advertisers achieve their engagement and performance goals. Optimal won Facebook's Preferred Marketing Developer Innovation award Grand Prize in 2013 for their Open Signals software.